Before I get on my soapbox about how woeful the budget is that publishers apply to marketing new books, I'd like to give a standing ovation to author Matt Schutt.
Like many writers, he was having trouble getting published. So, he created his own marketing. He took his concern to Howard Stern. Stern made him an offer--a night with gorgeous women who would do anything with him, or a single minute on the show promoting his book. Schutt took the latter. Liberal Independent Publisher Flying Dutchman picked up his book, Encyclopedia Satanica.
I'd love to get my hands on a review copy.
Good as Gold. Joseph Heller. Dell Publishing. 212/447.