Random House is finally acting like it works in this century, no longer pretending that the digital age doesn't exist. They're looking to make a deal with cell phone companies. Right now, it's still primitive--they're only really looking at Vocel's foreign language learning programs. (Vocel has succeeded by making deals with Verizon and Cingular to provide SAT information.) It's a start though.
Disappointingly, Random House still doesn't believe the cell phone format is conducive to reading books. More at Wireless News Factor.